The Many Flavors of Marketing

As Marketing Matters nears its first anniversary on June 1, I find myself reflecting on the variety of assignments I have completed for my clients. It made me think about Baskin-Robbins and their famous "31 flavors" slogan. The idea behind that slogan was that a customer could have a different flavor every day of any month!

I can’t claim to have executed 31 different marketing campaigns for my clients, but I’ve probably come close to that.

My projects have included:

  • eBooks
  • Blogs
  • Articles
  • Web sites
  • Logo design
  • Call scripts
  • Email campaigns
  • Newsletters
  • Case studies
  • LinkedIn profiles
  • Social media
  • Search engine optimization
  • Event planning
  • Infographics

The topics I’ve written about include:

  • ERP
    • Microsoft Dynamics GP
    • Microsoft Dynamics NAV
    • Microsoft Dynamics 365
    • Acumatica
    • Intacct
    • ERP comparisons
  • Microsoft Dynamics CRM
  • The Internet of Things (IoT)
  • Digital Transformation (DT)
  • The "Skills Gap"
  • Partner-to-Partner (P2P) collaboration
  • Software selection
  • Software upgrades
  • Business Intelligence (BI)
    • Power BI
    • Solver BI360
  • Artificial Intelligence (AI)
  • Custom software development
  • Cloud, Cloud, Cloud
  • Inventory and warehouse management
  • Legacy software
  • Millennials in the workplace
  • Managing risk
  • Azure Cloud, Azure workloads, Azure Machine Learning
  • Supply chain
  • Building a Microsoft practice
  • Cybersecurity
  • Malware
  • Managed IT services
  • The Virtual CTO
  • Outsourcing, Nearshoring
  • Social media marketing
  • Industry news

Wow! Until I set out to write this blog, I had no idea that I would exceed Baskin-Robbins’ 31 flavors. But I did! Now, I can’t wait to see what year 2 at MARKETING MATTERS will bring my way. | 508-735-3454